Although producing a new product is the most visible way that a company can innovate, companies can also increase profits by innovation in their production methods or business strategy. A 2013 survey from the DRC showed that these other types of innovation were also frequently introduced by businesses in the country:
Almost half of surveyed companies innovated in products, but at least a third of them innovated in each of the other types of innovation. Over four out of ten firms introduced new marketing techniques, for example. The results show a dynamic Congolese business community.